General Manager Salary in Wisconsin
General Managers in Wisconsin earn an average of $96,565 per year across 1 metro area. This is +4.7% lower than the national average.
Average Salary
$96,565
per year
Hourly Rate
$46.43
per hour
vs National
-4.7%
$101,280 national
Salary Range
$64,534
to $135,828
Cost of Living Adjusted Salary
Nominal Salary
$96,565
Cost of Living Index
95
100 = national average
Adjusted Salary
$101,647
purchasing power equivalent
After adjusting for Wisconsin's cost of living (below average), a General Manager's salary of $96,565 has the purchasing power of $101,647 in an average-cost area.
General Manager Salary by City in Wisconsin
| City | Median Salary | Hourly Rate | Entry Level (P10) | Senior (P90) | Employment |
|---|---|---|---|---|---|
| Milwaukee, WI | $96,565 | $46.43/hr | $64,534 | $135,828 | 2,099 |
Source: Bureau of Labor Statistics OEWS Survey, 2026. Sorted by median salary (highest first).
Wisconsin vs National Average
General Manager Salary Comparison
Employment in Wisconsin
There are approximately 2,099 General Managers employed across 1 metro area in Wisconsin.
Key Industries: Manufacturing, Agriculture, Healthcare
State Income Tax: 3.54% - 7.65%
General Manager Salary Range in Wisconsin
Entry Level (10th Percentile)
$64,534
Starting salary for new General Managers
Median (50th Percentile)
$96,565
Mid-career General Manager salary
Senior (90th Percentile)
$135,828
Top earners in the field
Related Occupations in Wisconsin
Financial Analyst
$94,197
avg in WI
-$2,368 vs General Manager
Management Analyst
$91,223
avg in WI
-$5,342 vs General Manager
Accountant
$73,546
avg in WI
-$23,019 vs General Manager
Market Research Analyst
$69,625
avg in WI
-$26,940 vs General Manager
Human Resources Specialist
$62,699
avg in WI
-$33,866 vs General Manager
General Manager Salary in Neighboring States
Compare General Manager salaries in Wisconsin with nearby states to find the best opportunities.
More Wisconsin Data
Frequently Asked Questions
What is the average General Manager salary in Wisconsin?
The average General Manager salary in Wisconsin is $96,565 per year ($46.43/hour) based on 2026 data across 1 metro areas. This is 4.7% below the national average of $101,280.
What is the highest paying city for General Managers in Wisconsin?
Milwaukee, WI is the highest paying city for General Managers in Wisconsin, with a median salary of $96,565 per year.
What is the salary range for General Managers in Wisconsin?
General Manager salaries in Wisconsin range from $64,534 (entry-level, 10th percentile) to $135,828 (experienced, 90th percentile). The median salary is $96,565 per year.
About This Data
Salary data is sourced from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. State-level averages are calculated from metro area data within Wisconsin. Figures represent 2026 estimates and may not reflect all employers or self-employed workers. Cost of living adjustments use regional indices to provide purchasing power context.