Market Research Analyst Salary in Denver, CO: $79,019 (2024)
Official 2024 BLS Data | $37.99/hour | $50,177 - $114,408 range
Median Annual Salary
$79,019
Hourly Rate
$37.99
/hour
Jobs in Area
442
employed
Compare to Other Cities
See All →Denver, CO
$79,019
San Jose, CA
$101,093
in San Jose, CA
Market Research Analyst Salary Range in Denver, CO
Annual Salary Range
$50k
10th percentile
$63k
25th
$97k
75th
$114k
90th percentile
Salary Breakdown by Percentile
| Percentile | Annual Salary | Hourly Rate |
|---|---|---|
| 10th Percentile (Entry Level) | $50,177 | $24.12 |
| 25th Percentile | $63,351 | $30.46 |
| Median (50th Percentile) | $79,019 | $37.99 |
| 75th Percentile | $96,884 | $46.58 |
| 90th Percentile (Top Earners) | $114,408 | $55.00 |
| Average (Mean) | $86,427 | $41.55 |
Market Research Analyst Market Insights for Denver, CO
Compensation Overview
Market Research Analyst compensation in Denver, CO aligns with regional expectations. The salary range from $50,177 to $114,408 provides a clear picture of earning potential at different career stages.
Local Market Context
Denver, CO offers competitive compensation that aligns closely with national benchmarks. The Colorado economy supports a diverse range of industries, providing stable employment opportunities across multiple sectors.
Cost of Living Impact
Cost of living adjustments reduce effective purchasing power by approximately 16% compared to national averages. When evaluating opportunities in Denver, CO, factor in higher expenses for housing and daily necessities.
Career Outlook
The Market Research Analyst profession offers diverse career opportunities across industries. Professional development and continuous learning are key factors in advancing within this field. With a 128% salary range from entry-level to top earners, there is substantial room for financial growth as you advance in your career.
Tips for Increasing Your Salary
- •Develop specialized expertise to command higher compensation—top earners make 45% more than median salaries
- •Build a professional network through industry associations and local business groups
- •Pursue relevant certifications or advanced education to demonstrate expertise
+6%
vs National Avg
-1%
vs State Avg
128%
Salary Range
442
Jobs in Area
Career Path & Salary Progression
Typical Market Research Analyst salary growth in Denver, CO based on experience level.
Entry Level
0-2 years10th percentile
$50,177
/year
Early Career
2-5 years25th percentile
$63,351
/year
Mid Career
5-10 years50th percentile
$79,019
/year
Senior
10-15 years75th percentile
$96,884
/year
Expert
15+ years90th percentile
$114,408
/year
Note: Career progression and salary growth vary based on company size, industry, skills, and performance. These estimates use percentile data from the BLS as a general guide for typical career paths.
Market Research Analyst Job Market in Denver, CO
Where Market Research Analysts Work
Market Research Analysts work across multiple industries including corporations, government agencies, healthcare organizations, and consulting firms. Each sector offers different compensation structures and career trajectories.
Local Employment Landscape
Employment in this occupation is more limited in Denver, CO compared to larger metros. Professionals may find opportunities concentrated among fewer employers, making employer research and networking particularly valuable.
Types of Employers Hiring
Large Corporations
Typically offer comprehensive benefits, structured advancement, and competitive base salaries with bonus potential
Small to Medium Businesses
May provide more responsibility earlier in your career, flexible work arrangements, and equity opportunities
Government Agencies
Known for job security, excellent benefits packages, pension plans, and work-life balance
Professional Services Firms
Provide client exposure, rapid skill development, and often above-market compensation for top performers
Skills That Increase Earning Potential
Job Search Strategy for Denver, CO
- •Research major employers in the Denver-Aurora-Lakewood area and follow them on LinkedIn for job alerts
- •Join local professional associations for networking and job leads specific to Colorado
- •Tailor your salary expectations based on the Denver, CO market rate of $79,019
- •Consider roles at varying experience levels—entry positions start at $50,177 in this market
Frequently Asked Questions
The median market research analyst salary in Denver, CO is $79,019 per year ($37.99/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $50,177 for entry-level positions to $114,408 for experienced professionals in the top 10%.
Entry-level market research analysts in Denver, CO typically start at around $50,177 per year ($24.12/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $79,019 within 3-5 years.
Market Research Analysts in Denver, CO earn a median hourly wage of $37.99 per hour. Hourly rates range from $24.12/hour at entry-level (10th percentile) to $55.00/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $50,177 and $114,408.
The median market research analyst salary of $79,019 in Denver, CO is above the national median of $74,680 (5.8% higher). The cost of living is 18% above average. This salary places you at the 50th percentile, meaning half of market research analysts in the area earn more and half earn less.
Market Research Analysts in Denver, CO earn above the national average. The local median salary of $79,019 is 5.8% higher than the national median of $74,680. The cost of living is 18% above average. When adjusted for cost of living, the effective salary is approximately $66,739.
The top 10% of market research analysts in Denver, CO earn $114,408 or more per year ($55.00/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $96,884, which is a realistic goal for mid-career professionals.
Key skills that can boost market research analyst salary in Denver, CO include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $79,019, potentially reaching the 75th percentile ($96,884) or higher. Years of relevant experience
Denver, CO has a specialized job market for market research analysts, with approximately 442 professionals employed in the area. The median salary of $79,019 is above the national average. The cost of living is 18% above average. Job seekers should consider both salary and local industry demand when evaluating opportunities.
Compare your market research analyst salary to these Denver, CO benchmarks: 10th percentile (entry-level): $50,177, 25th percentile: $63,351, 50th percentile (median): $79,019, 75th percentile: $96,884, 90th percentile (top earners): $114,408. If you earn more than $79,019, you're above average for the area.
Beyond the $79,019 median base salary, market research analysts in Denver, CO typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.
Experienced market research analysts with 5-10 years in Denver, CO typically earn $96,884 (75th percentile) to $114,408 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $114,408. Mid-career professionals (3-5 years) usually earn around the median of $79,019.
Market Research Analysts in Denver, CO can see significant salary growth over their careers. Entry-level ($50,177) to median ($79,019) typically takes 3-5 years. Reaching the 90th percentile ($114,408) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $64,231 over a career.
Data Source & Methodology
Official government statistics you can trust
U.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics (OEWS) Program
Visit Official BLS WebsiteData Year
2024
2 Years Old
Geographic Area
Denver-Aurora-Lakewood
Metropolitan Statistical Area
Occupation Code
13-1161
SOC Classification
Sample Size
442
Employees Surveyed
How This Data Is Collected
The OEWS program produces employment and wage estimates annually for over 800 occupations across all metropolitan and nonmetropolitan areas. Approximately 1.1 million establishments are surveyed over a three-year period, representing the most comprehensive wage data available for the U.S. labor market.
Note: Percentile wages represent actual reported wages and may differ from individual compensation packages that include benefits, bonuses, and equity.
Last updated: January 23, 2026
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Market Research Analyst in Denver, CO
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Median: $79,019/yr
How Denver, CO Compares
vs National Average
$74,680
vs Colorado Average
$79,499
Cost-of-Living Adjusted
$66,739
Cost of living in Denver, CO is 18.4% above the national average.
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