2024 Data

Market Research Analyst Salary in Oklahoma City, OK: $65,416 (2024)

Official 2024 BLS Data | $31.45/hour | $43,367 - $96,116 range

Median Annual Salary

$65,416

12.4% vs national

Hourly Rate

$31.45

/hour

Jobs in Area

454

employed

Salary Range$43,367 - $96,116
10th %Median90th %

Compare to Other Cities

See All →

Oklahoma City, OK

$65,416

San Jose, CA

$101,093

$35,677 more (+54.5%)

in San Jose, CA

Market Research Analyst Salary Range in Oklahoma City, OK

Annual Salary Range

$65k

$43k

10th percentile

$53k

25th

$79k

75th

$96k

90th percentile

Salary Breakdown by Percentile

PercentileAnnual SalaryHourly Rate
10th Percentile (Entry Level)$43,367$20.85
25th Percentile$52,556$25.27
Median (50th Percentile)$65,416$31.45
75th Percentile$78,822$37.90
90th Percentile (Top Earners)$96,116$46.21
Average (Mean)$69,922$33.62

Market Research Analyst Market Insights for Oklahoma City, OK

Compensation Overview

Market Research Analyst compensation in Oklahoma City, OK aligns with regional expectations. The salary range from $43,367 to $96,116 provides a clear picture of earning potential at different career stages.

Local Market Context

Oklahoma City, OK offers a lower cost of living compared to major coastal metros, meaning your salary stretches further here. Many professionals find that moderate salaries in Oklahoma provide comparable or better quality of life than higher-paying positions in expensive cities.

Cost of Living Impact

After adjusting for local cost of living, your effective purchasing power is approximately 12% higher than the nominal salary suggests. This means Oklahoma City, OK offers strong real earning potential for this role.

Career Outlook

The Market Research Analyst profession offers diverse career opportunities across industries. Professional development and continuous learning are key factors in advancing within this field. With a 122% salary range from entry-level to top earners, there is substantial room for financial growth as you advance in your career.

Tips for Increasing Your Salary

  • Develop specialized expertise to command higher compensation—top earners make 47% more than median salaries
  • Build a professional network through industry associations and local business groups
  • Pursue relevant certifications or advanced education to demonstrate expertise

-12%

vs National Avg

-18%

vs State Avg

122%

Salary Range

454

Jobs in Area

Career Path & Salary Progression

Typical Market Research Analyst salary growth in Oklahoma City, OK based on experience level.

🎓

Entry Level

0-2 years

10th percentile

$43,367

/year

📈

Early Career

2-5 years

25th percentile

$52,556

/year

💼

Mid Career

5-10 years

50th percentile

$65,416

/year

🎯

Senior

10-15 years

75th percentile

$78,822

/year

Expert

15+ years

90th percentile

$96,116

/year

Note: Career progression and salary growth vary based on company size, industry, skills, and performance. These estimates use percentile data from the BLS as a general guide for typical career paths.

Market Research Analyst Job Market in Oklahoma City, OK

Where Market Research Analysts Work

Market Research Analysts work across multiple industries including corporations, government agencies, healthcare organizations, and consulting firms. Each sector offers different compensation structures and career trajectories.

Local Employment Landscape

Employment in this occupation is more limited in Oklahoma City, OK compared to larger metros. Professionals may find opportunities concentrated among fewer employers, making employer research and networking particularly valuable.

Types of Employers Hiring

Large Corporations

Typically offer comprehensive benefits, structured advancement, and competitive base salaries with bonus potential

Small to Medium Businesses

May provide more responsibility earlier in your career, flexible work arrangements, and equity opportunities

Government Agencies

Known for job security, excellent benefits packages, pension plans, and work-life balance

Professional Services Firms

Provide client exposure, rapid skill development, and often above-market compensation for top performers

Skills That Increase Earning Potential

Advanced certifications in your specialtyLeadership and team managementData analysis and reportingCommunication and presentation skillsIndustry-specific software proficiency

Job Search Strategy for Oklahoma City, OK

  • Research major employers in the Oklahoma City area and follow them on LinkedIn for job alerts
  • Join local professional associations for networking and job leads specific to Oklahoma
  • Tailor your salary expectations based on the Oklahoma City, OK market rate of $65,416
  • Consider roles at varying experience levels—entry positions start at $43,367 in this market

Frequently Asked Questions

The median market research analyst salary in Oklahoma City, OK is $65,416 per year ($31.45/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $43,367 for entry-level positions to $96,116 for experienced professionals in the top 10%.

Entry-level market research analysts in Oklahoma City, OK typically start at around $43,367 per year ($20.85/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $65,416 within 3-5 years.

Market Research Analysts in Oklahoma City, OK earn a median hourly wage of $31.45 per hour. Hourly rates range from $20.85/hour at entry-level (10th percentile) to $46.21/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $43,367 and $96,116.

The median market research analyst salary of $65,416 in Oklahoma City, OK is below the national median of $74,680 (12.4% lower). Plus, the cost of living is 11% below the national average, stretching your salary further. This salary places you at the 50th percentile, meaning half of market research analysts in the area earn more and half earn less.

Market Research Analysts in Oklahoma City, OK earn below the national average. The local median salary of $65,416 is 12.4% lower than the national median of $74,680. Plus, the cost of living is 11% below the national average, stretching your salary further. When adjusted for cost of living, the effective salary is approximately $73,091.

The top 10% of market research analysts in Oklahoma City, OK earn $96,116 or more per year ($46.21/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $78,822, which is a realistic goal for mid-career professionals.

Key skills that can boost market research analyst salary in Oklahoma City, OK include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $65,416, potentially reaching the 75th percentile ($78,822) or higher. Years of relevant experience

Oklahoma City, OK has a specialized job market for market research analysts, with approximately 454 professionals employed in the area. The median salary of $65,416 is below the national average. Plus, the cost of living is 11% below the national average, stretching your salary further. Job seekers should consider both salary and local industry demand when evaluating opportunities.

Compare your market research analyst salary to these Oklahoma City, OK benchmarks: 10th percentile (entry-level): $43,367, 25th percentile: $52,556, 50th percentile (median): $65,416, 75th percentile: $78,822, 90th percentile (top earners): $96,116. If you earn more than $65,416, you're above average for the area.

Beyond the $65,416 median base salary, market research analysts in Oklahoma City, OK typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.

Experienced market research analysts with 5-10 years in Oklahoma City, OK typically earn $78,822 (75th percentile) to $96,116 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $96,116. Mid-career professionals (3-5 years) usually earn around the median of $65,416.

Market Research Analysts in Oklahoma City, OK can see significant salary growth over their careers. Entry-level ($43,367) to median ($65,416) typically takes 3-5 years. Reaching the 90th percentile ($96,116) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $52,749 over a career.

Data Source & Methodology

Official government statistics you can trust

Primary Source

U.S. Bureau of Labor Statistics

Occupational Employment and Wage Statistics (OEWS) Program

Visit Official BLS Website

Data Year

2024

2 Years Old

Geographic Area

Oklahoma City

Metropolitan Statistical Area

Occupation Code

13-1161

SOC Classification

Sample Size

454

Employees Surveyed

How This Data Is Collected

The OEWS program produces employment and wage estimates annually for over 800 occupations across all metropolitan and nonmetropolitan areas. Approximately 1.1 million establishments are surveyed over a three-year period, representing the most comprehensive wage data available for the U.S. labor market.

Note: Percentile wages represent actual reported wages and may differ from individual compensation packages that include benefits, bonuses, and equity.

Last updated: January 23, 2026

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Market Research Analyst in Oklahoma City, OK

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Median: $65,416/yr

How Oklahoma City, OK Compares

vs National Average

$74,680

-12.4%

vs Oklahoma Average

$80,069

-18.3%

Cost-of-Living Adjusted

$73,091

+11.7%

Cost of living in Oklahoma City, OK is 10.5% below the national average.

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