2024 Data

Market Research Analyst Salary in Orlando, FL: $69,817 (2024)

Official 2024 BLS Data | $33.57/hour | $43,885 - $102,690 range

Median Annual Salary

$69,817

6.5% vs national

Hourly Rate

$33.57

/hour

Jobs in Area

409

employed

Salary Range$43,885 - $102,690
10th %Median90th %

Compare to Other Cities

See All →

Orlando, FL

$69,817

San Jose, CA

$101,093

$31,276 more (+44.8%)

in San Jose, CA

Market Research Analyst Salary Range in Orlando, FL

Annual Salary Range

$70k

$44k

10th percentile

$56k

25th

$86k

75th

$103k

90th percentile

Salary Breakdown by Percentile

PercentileAnnual SalaryHourly Rate
10th Percentile (Entry Level)$43,885$21.10
25th Percentile$55,876$26.86
Median (50th Percentile)$69,817$33.57
75th Percentile$86,292$41.49
90th Percentile (Top Earners)$102,690$49.37
Average (Mean)$76,388$36.73

Market Research Analyst Market Insights for Orlando, FL

Compensation Overview

Market Research Analyst compensation in Orlando, FL aligns with regional expectations. The salary range from $43,885 to $102,690 provides a clear picture of earning potential at different career stages.

Local Market Context

Orlando, FL offers competitive compensation that aligns closely with national benchmarks. The Florida economy supports a diverse range of industries, providing stable employment opportunities across multiple sectors.

Career Outlook

The Market Research Analyst profession offers diverse career opportunities across industries. Professional development and continuous learning are key factors in advancing within this field. With a 134% salary range from entry-level to top earners, there is substantial room for financial growth as you advance in your career.

Tips for Increasing Your Salary

  • Develop specialized expertise to command higher compensation—top earners make 47% more than median salaries
  • Build a professional network through industry associations and local business groups
  • Pursue relevant certifications or advanced education to demonstrate expertise

-7%

vs National Avg

-12%

vs State Avg

134%

Salary Range

409

Jobs in Area

Career Path & Salary Progression

Typical Market Research Analyst salary growth in Orlando, FL based on experience level.

🎓

Entry Level

0-2 years

10th percentile

$43,885

/year

📈

Early Career

2-5 years

25th percentile

$55,876

/year

💼

Mid Career

5-10 years

50th percentile

$69,817

/year

🎯

Senior

10-15 years

75th percentile

$86,292

/year

Expert

15+ years

90th percentile

$102,690

/year

Note: Career progression and salary growth vary based on company size, industry, skills, and performance. These estimates use percentile data from the BLS as a general guide for typical career paths.

Market Research Analyst Job Market in Orlando, FL

Where Market Research Analysts Work

Market Research Analysts work across multiple industries including corporations, government agencies, healthcare organizations, and consulting firms. Each sector offers different compensation structures and career trajectories.

Local Employment Landscape

Employment in this occupation is more limited in Orlando, FL compared to larger metros. Professionals may find opportunities concentrated among fewer employers, making employer research and networking particularly valuable.

Types of Employers Hiring

Large Corporations

Typically offer comprehensive benefits, structured advancement, and competitive base salaries with bonus potential

Small to Medium Businesses

May provide more responsibility earlier in your career, flexible work arrangements, and equity opportunities

Government Agencies

Known for job security, excellent benefits packages, pension plans, and work-life balance

Professional Services Firms

Provide client exposure, rapid skill development, and often above-market compensation for top performers

Skills That Increase Earning Potential

Advanced certifications in your specialtyLeadership and team managementData analysis and reportingCommunication and presentation skillsIndustry-specific software proficiency

Job Search Strategy for Orlando, FL

  • Research major employers in the Orlando-Kissimmee-Sanford area and follow them on LinkedIn for job alerts
  • Join local professional associations for networking and job leads specific to Florida
  • Tailor your salary expectations based on the Orlando, FL market rate of $69,817
  • Consider roles at varying experience levels—entry positions start at $43,885 in this market

Frequently Asked Questions

The median market research analyst salary in Orlando, FL is $69,817 per year ($33.57/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $43,885 for entry-level positions to $102,690 for experienced professionals in the top 10%.

Entry-level market research analysts in Orlando, FL typically start at around $43,885 per year ($21.10/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $69,817 within 3-5 years.

Market Research Analysts in Orlando, FL earn a median hourly wage of $33.57 per hour. Hourly rates range from $21.10/hour at entry-level (10th percentile) to $49.37/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $43,885 and $102,690.

The median market research analyst salary of $69,817 in Orlando, FL is slightly below the national median of $74,680 (6.5% lower). The cost of living is also 0% below average. This salary places you at the 50th percentile, meaning half of market research analysts in the area earn more and half earn less.

Market Research Analysts in Orlando, FL earn slightly below the national average. The local median salary of $69,817 is 6.5% lower than the national median of $74,680. The cost of living is also 0% below average. When adjusted for cost of living, the effective salary is approximately $69,957.

The top 10% of market research analysts in Orlando, FL earn $102,690 or more per year ($49.37/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $86,292, which is a realistic goal for mid-career professionals.

Key skills that can boost market research analyst salary in Orlando, FL include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $69,817, potentially reaching the 75th percentile ($86,292) or higher. Years of relevant experience

Orlando, FL has a specialized job market for market research analysts, with approximately 409 professionals employed in the area. The median salary of $69,817 is slightly below the national average. The cost of living is also 0% below average. Job seekers should consider both salary and local industry demand when evaluating opportunities.

Compare your market research analyst salary to these Orlando, FL benchmarks: 10th percentile (entry-level): $43,885, 25th percentile: $55,876, 50th percentile (median): $69,817, 75th percentile: $86,292, 90th percentile (top earners): $102,690. If you earn more than $69,817, you're above average for the area.

Beyond the $69,817 median base salary, market research analysts in Orlando, FL typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.

Experienced market research analysts with 5-10 years in Orlando, FL typically earn $86,292 (75th percentile) to $102,690 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $102,690. Mid-career professionals (3-5 years) usually earn around the median of $69,817.

Market Research Analysts in Orlando, FL can see significant salary growth over their careers. Entry-level ($43,885) to median ($69,817) typically takes 3-5 years. Reaching the 90th percentile ($102,690) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $58,805 over a career.

Data Source & Methodology

Official government statistics you can trust

Primary Source

U.S. Bureau of Labor Statistics

Occupational Employment and Wage Statistics (OEWS) Program

Visit Official BLS Website

Data Year

2024

2 Years Old

Geographic Area

Orlando-Kissimmee-Sanford

Metropolitan Statistical Area

Occupation Code

13-1161

SOC Classification

Sample Size

409

Employees Surveyed

How This Data Is Collected

The OEWS program produces employment and wage estimates annually for over 800 occupations across all metropolitan and nonmetropolitan areas. Approximately 1.1 million establishments are surveyed over a three-year period, representing the most comprehensive wage data available for the U.S. labor market.

Note: Percentile wages represent actual reported wages and may differ from individual compensation packages that include benefits, bonuses, and equity.

Last updated: January 23, 2026

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Market Research Analyst in Orlando, FL

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Median: $69,817/yr

How Orlando, FL Compares

vs National Average

$74,680

-6.5%

vs Florida Average

$79,442

-12.1%

Cost-of-Living Adjusted

$69,957

+0.2%

Cost of living in Orlando, FL is 0.2% below the national average.

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