Market Research Analyst Salary in California
Market Research Analysts in California earn an average of $87,049 per year across 6 metro areas. This is +16.6% higher than the national average.
Average Salary
$87,049
per year
Hourly Rate
$41.85
per hour
vs National
+16.6%
$74,680 national
Salary Range
$55,618
to $126,173
Cost of Living Adjusted Salary
Nominal Salary
$87,049
Cost of Living Index
142
100 = national average
Adjusted Salary
$61,302
purchasing power equivalent
After adjusting for California's cost of living (above average), a Market Research Analyst's salary of $87,049 has the purchasing power of $61,302 in an average-cost area.
Market Research Analyst Salary by City in California
| City | Median Salary | Hourly Rate | Entry Level (P10) | Senior (P90) | Employment |
|---|---|---|---|---|---|
| San Jose, CA | $101,093 | $48.60/hr | $64,484 | $148,587 | 476 |
| San Francisco, CA | $100,305 | $48.22/hr | $65,798 | $143,539 | 675 |
| Los Angeles, CA | $82,485 | $39.66/hr | $51,474 | $123,061 | 667 |
| San Diego, CA | $82,234 | $39.54/hr | $52,693 | $115,592 | 478 |
| Sacramento, CA | $79,600 | $38.27/hr | $49,976 | $116,318 | 451 |
| Riverside, CA | $76,579 | $36.82/hr | $49,280 | $109,943 | 403 |
Source: Bureau of Labor Statistics OEWS Survey, 2026. Sorted by median salary (highest first).
California vs National Average
Market Research Analyst Salary Comparison
Employment in California
There are approximately 3,150 Market Research Analysts employed across 6 metro areas in California.
Key Industries: Technology, Entertainment & Media, Agriculture
State Income Tax: 1% - 13.3%
Market Research Analyst Salary Range in California
Entry Level (10th Percentile)
$55,618
Starting salary for new Market Research Analysts
Median (50th Percentile)
$87,049
Mid-career Market Research Analyst salary
Senior (90th Percentile)
$126,173
Top earners in the field
Related Occupations in California
Financial Analyst
$116,115
avg in CA
+$29,066 vs Market Research Analyst
Personal Financial Advisor
$115,314
avg in CA
+$28,265 vs Market Research Analyst
Management Analyst
$114,276
avg in CA
+$27,227 vs Market Research Analyst
Accountant
$93,653
avg in CA
+$6,604 vs Market Research Analyst
Human Resources Specialist
$78,612
avg in CA
-$8,437 vs Market Research Analyst
Market Research Analyst Salary in Neighboring States
Compare Market Research Analyst salaries in California with nearby states to find the best opportunities.
More Market Research Analyst Data
Frequently Asked Questions
What is the average Market Research Analyst salary in California?
The average Market Research Analyst salary in California is $87,049 per year ($41.85/hour) based on 2026 data across 6 metro areas. This is 16.6% above the national average of $74,680.
What is the highest paying city for Market Research Analysts in California?
San Jose, CA is the highest paying city for Market Research Analysts in California, with a median salary of $101,093 per year. The lowest paying metro area is Riverside, CA at $76,579.
What is the salary range for Market Research Analysts in California?
Market Research Analyst salaries in California range from $55,618 (entry-level, 10th percentile) to $126,173 (experienced, 90th percentile). The median salary is $87,049 per year.
About This Data
Salary data is sourced from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. State-level averages are calculated from metro area data within California. Figures represent 2026 estimates and may not reflect all employers or self-employed workers. Cost of living adjustments use regional indices to provide purchasing power context.