Sales Manager Salary in Richmond, VA: $130,727 (2024)
Official 2024 BLS Data | $62.85/hour | $86,830 - $192,074 range
Median Annual Salary
$130,727
Hourly Rate
$62.85
/hour
Jobs in Area
402
employed
Compare to Other Cities
See All →Richmond, VA
$130,727
San Jose, CA
$185,328
in San Jose, CA
Sales Manager Salary Range in Richmond, VA
Annual Salary Range
$87k
10th percentile
$110k
25th
$160k
75th
$192k
90th percentile
Salary Breakdown by Percentile
| Percentile | Annual Salary | Hourly Rate |
|---|---|---|
| 10th Percentile (Entry Level) | $86,830 | $41.75 |
| 25th Percentile | $109,892 | $52.83 |
| Median (50th Percentile) | $130,727 | $62.85 |
| 75th Percentile | $160,295 | $77.06 |
| 90th Percentile (Top Earners) | $192,074 | $92.34 |
| Average (Mean) | $140,764 | $67.68 |
Sales Manager Market Insights for Richmond, VA
Compensation Overview
Sales Manager compensation in Richmond, VA aligns with regional expectations. The salary range from $86,830 to $192,074 provides a clear picture of earning potential at different career stages.
Local Market Context
Richmond, VA offers competitive compensation that aligns closely with national benchmarks. The Virginia economy supports a diverse range of industries, providing stable employment opportunities across multiple sectors.
Career Outlook
The Sales Manager profession offers diverse career opportunities across industries. Professional development and continuous learning are key factors in advancing within this field. With a 121% salary range from entry-level to top earners, there is substantial room for financial growth as you advance in your career.
Tips for Increasing Your Salary
- •Develop specialized expertise to command higher compensation—top earners make 47% more than median salaries
- •Build a professional network through industry associations and local business groups
- •Pursue relevant certifications or advanced education to demonstrate expertise
-6%
vs National Avg
-12%
vs State Avg
121%
Salary Range
402
Jobs in Area
Career Path & Salary Progression
Typical Sales Manager salary growth in Richmond, VA based on experience level.
Entry Level
0-2 years10th percentile
$86,830
/year
Early Career
2-5 years25th percentile
$109,892
/year
Mid Career
5-10 years50th percentile
$130,727
/year
Senior
10-15 years75th percentile
$160,295
/year
Expert
15+ years90th percentile
$192,074
/year
Note: Career progression and salary growth vary based on company size, industry, skills, and performance. These estimates use percentile data from the BLS as a general guide for typical career paths.
Sales Manager Job Market in Richmond, VA
Where Sales Managers Work
Sales Managers work across multiple industries including corporations, government agencies, healthcare organizations, and consulting firms. Each sector offers different compensation structures and career trajectories.
Local Employment Landscape
Employment in this occupation is more limited in Richmond, VA compared to larger metros. Professionals may find opportunities concentrated among fewer employers, making employer research and networking particularly valuable.
Types of Employers Hiring
Large Corporations
Typically offer comprehensive benefits, structured advancement, and competitive base salaries with bonus potential
Small to Medium Businesses
May provide more responsibility earlier in your career, flexible work arrangements, and equity opportunities
Government Agencies
Known for job security, excellent benefits packages, pension plans, and work-life balance
Professional Services Firms
Provide client exposure, rapid skill development, and often above-market compensation for top performers
Skills That Increase Earning Potential
Job Search Strategy for Richmond, VA
- •Research major employers in the Richmond area and follow them on LinkedIn for job alerts
- •Join local professional associations for networking and job leads specific to Virginia
- •Tailor your salary expectations based on the Richmond, VA market rate of $130,727
- •Consider roles at varying experience levels—entry positions start at $86,830 in this market
Frequently Asked Questions
The median sales manager salary in Richmond, VA is $130,727 per year ($62.85/hour) as of 2026. This is based on official U.S. Bureau of Labor Statistics data. Salaries range from $86,830 for entry-level positions to $192,074 for experienced professionals in the top 10%.
Entry-level sales managers in Richmond, VA typically start at around $86,830 per year ($41.75/hour), representing the 10th percentile. New graduates and those with less than 2 years of experience fall into this range. With experience and skill development, salaries can progress to the median of $130,727 within 3-5 years.
Sales Managers in Richmond, VA earn a median hourly wage of $62.85 per hour. Hourly rates range from $41.75/hour at entry-level (10th percentile) to $92.34/hour for top earners (90th percentile). Based on a standard 2,080-hour work year, this translates to annual salaries between $86,830 and $192,074.
The median sales manager salary of $130,727 in Richmond, VA is slightly below the national median of $138,390 (5.5% lower). The cost of living is also 2% below average. This salary places you at the 50th percentile, meaning half of sales managers in the area earn more and half earn less.
Sales Managers in Richmond, VA earn slightly below the national average. The local median salary of $130,727 is 5.5% lower than the national median of $138,390. The cost of living is also 2% below average. When adjusted for cost of living, the effective salary is approximately $133,123.
The top 10% of sales managers in Richmond, VA earn $192,074 or more per year ($92.34/hour). These top earners typically have 10+ years of experience, advanced certifications, specialized expertise, or hold senior/management positions. The 75th percentile earns $160,295, which is a realistic goal for mid-career professionals.
Key skills that can boost sales manager salary in Richmond, VA include: Strong communication and interpersonal abilities, Problem-solving and critical thinking, Technical proficiency relevant to the field, Attention to detail and organizational skills. Professionals with these skills often earn above the median of $130,727, potentially reaching the 75th percentile ($160,295) or higher. Years of relevant experience
Richmond, VA has a specialized job market for sales managers, with approximately 402 professionals employed in the area. The median salary of $130,727 is slightly below the national average. The cost of living is also 2% below average. Job seekers should consider both salary and local industry demand when evaluating opportunities.
Compare your sales manager salary to these Richmond, VA benchmarks: 10th percentile (entry-level): $86,830, 25th percentile: $109,892, 50th percentile (median): $130,727, 75th percentile: $160,295, 90th percentile (top earners): $192,074. If you earn more than $130,727, you're above average for the area.
Beyond the $130,727 median base salary, sales managers in Richmond, VA typically receive comprehensive benefits including health insurance (medical, dental, vision), retirement plans (401k with employer matching), paid time off (15-25 days), and potentially bonuses or profit-sharing. Total compensation including benefits typically adds 25-40% to base salary value.
Experienced sales managers with 5-10 years in Richmond, VA typically earn $160,295 (75th percentile) to $192,074 (90th percentile) per year. Senior professionals with 10+ years, certifications, or management roles can reach the top 10% at $192,074. Mid-career professionals (3-5 years) usually earn around the median of $130,727.
Sales Managers in Richmond, VA can see significant salary growth over their careers. Entry-level ($86,830) to median ($130,727) typically takes 3-5 years. Reaching the 90th percentile ($192,074) may take 10+ years and often requires specialized skills, certifications, or leadership experience. That's a potential growth of $105,244 over a career.
Data Source & Methodology
Official government statistics you can trust
U.S. Bureau of Labor Statistics
Occupational Employment and Wage Statistics (OEWS) Program
Visit Official BLS WebsiteData Year
2024
2 Years Old
Geographic Area
Richmond
Metropolitan Statistical Area
Occupation Code
41-1011
SOC Classification
Sample Size
402
Employees Surveyed
How This Data Is Collected
The OEWS program produces employment and wage estimates annually for over 800 occupations across all metropolitan and nonmetropolitan areas. Approximately 1.1 million establishments are surveyed over a three-year period, representing the most comprehensive wage data available for the U.S. labor market.
Note: Percentile wages represent actual reported wages and may differ from individual compensation packages that include benefits, bonuses, and equity.
Last updated: January 23, 2026
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Sales Manager in Richmond, VA
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Median: $130,727/yr
How Richmond, VA Compares
vs National Average
$138,390
vs Virginia Average
$148,085
Cost-of-Living Adjusted
$133,123
Cost of living in Richmond, VA is 1.8% below the national average.
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