Sales Representative Salary in California
Sales Representatives in California earn an average of $77,448 per year across 6 metro areas. This is +18.0% higher than the national average.
Average Salary
$77,448
per year
Hourly Rate
$37.23
per hour
vs National
+18.0%
$65,630 national
Salary Range
$49,857
to $111,214
Cost of Living Adjusted Salary
Nominal Salary
$77,448
Cost of Living Index
142
100 = national average
Adjusted Salary
$54,541
purchasing power equivalent
After adjusting for California's cost of living (above average), a Sales Representative's salary of $77,448 has the purchasing power of $54,541 in an average-cost area.
Sales Representative Salary by City in California
| City | Median Salary | Hourly Rate | Entry Level (P10) | Senior (P90) | Employment |
|---|---|---|---|---|---|
| San Jose, CA | $93,234 | $44.82/hr | $59,402 | $137,367 | 1,953 |
| San Francisco, CA | $91,192 | $43.84/hr | $57,141 | $127,136 | 2,590 |
| San Diego, CA | $73,745 | $35.45/hr | $46,742 | $103,367 | 1,633 |
| Los Angeles, CA | $71,346 | $34.30/hr | $47,932 | $103,277 | 2,673 |
| Riverside, CA | $67,587 | $32.49/hr | $44,663 | $100,217 | 1,713 |
| Sacramento, CA | $67,581 | $32.49/hr | $43,263 | $95,921 | 1,900 |
Source: Bureau of Labor Statistics OEWS Survey, 2026. Sorted by median salary (highest first).
California vs National Average
Sales Representative Salary Comparison
Employment in California
There are approximately 12,462 Sales Representatives employed across 6 metro areas in California.
Key Industries: Technology, Entertainment & Media, Agriculture
State Income Tax: 1% - 13.3%
Sales Representative Salary Range in California
Entry Level (10th Percentile)
$49,857
Starting salary for new Sales Representatives
Median (50th Percentile)
$77,448
Mid-career Sales Representative salary
Senior (90th Percentile)
$111,214
Top earners in the field
Related Occupations in California
Sales Representative Salary in Neighboring States
Compare Sales Representative salaries in California with nearby states to find the best opportunities.
More Sales Representative Data
Frequently Asked Questions
What is the average Sales Representative salary in California?
The average Sales Representative salary in California is $77,448 per year ($37.23/hour) based on 2026 data across 6 metro areas. This is 18.0% above the national average of $65,630.
What is the highest paying city for Sales Representatives in California?
San Jose, CA is the highest paying city for Sales Representatives in California, with a median salary of $93,234 per year. The lowest paying metro area is Sacramento, CA at $67,581.
What is the salary range for Sales Representatives in California?
Sales Representative salaries in California range from $49,857 (entry-level, 10th percentile) to $111,214 (experienced, 90th percentile). The median salary is $77,448 per year.
About This Data
Salary data is sourced from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) survey. State-level averages are calculated from metro area data within California. Figures represent 2026 estimates and may not reflect all employers or self-employed workers. Cost of living adjustments use regional indices to provide purchasing power context.